Power of Transference

 

https://hbr.org/2004/09/why-people-follow-the-leader-the-power-of-transference 

 

Keywords:

- horizontal setups that suit people who relate better to near equals

- Sibling leaders

- paternal transference, distant and detached

-Maternal transference, giver of unconditional love

- Sibling transference, function best as players in a game with clear roles, rules, rewards, and relations to authority

- an outsider, a sounding board

- outside-enemy